Från boken “Fire them up” beskrivs anledningen till att Steve Jobs når ut så bra med sitt budskap på följande vis. Klart intressant och många som jobbar i någon form av säljande roll bör nog inspireras av dessa ord, jag gör det, alltid en tankeställare.

A client once asked me, “How can I be more like Steve Job in my next presentation?”

“It’s simple,” I explained. “Tell your listeners why you’re excited about your product, share a vivid vision of the future that your product makes possible, and be specific about how your product will help them succeed in business.”

Most people hype features. Steve Jobs sells benefits. When he pitches products, it’s not about him: it’s about you. That is the secret behind a master showman.

via Brand Autospy